Want to get the shiniest hair of your life*? Discover L’Oreal Paris Elvive Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment, the hero of our new at-home glossing routine. Powered with [Glycolic Acid] known for its multiple benefits in skincare, the 17% Gloss Complex with [Glycolic Acid] penetrates the hair’s fibre improving shine, smoothness & strength. Instantly transform your hair for up to 5 x washes**. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily.